Goettl Air Conditioning Phoenix Blog : Archive for the ‘Air Conditioning’ Category

Whole-House Cooling Does Not Require Ductwork

Monday, April 9th, 2018

technicians-and-vanBecause we live in such a hot climate, whole-house cooling systems are ubiquitous in our area. While the traditional split central air conditioner is certainly a highly popular cooling option, it is not the only option that you should consider—nor is it inherently the best option for every home. Did you know, for instance, that you can enjoy the convenience and comfort of whole-house cooling without ductwork? Ductless mini splits make it possible.

Now, ductless systems are capable of offering homeowners many benefits that other systems cannot duplicate. The only way that you are going to get the best quality performance possible from your ductless mini split, however, is by scheduling professional ductless AC services in Phoenix, AZ. Just give Goettl Air Conditioning Phoenix a call. With our ductless system services, you’ll be able to reap the full benefits that these unique HVAC systems have to offer.

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Goettl celebrates 79 years of keeping Arizona cool

Thursday, February 22nd, 2018

In 1939, the U.S. was emerging from the Depression and some 65,000 people called the small desert city of Phoenix home. At the time, the region’s economy revolved around the copper, cotton, citrus and cattle industries. The city was also quickly gaining a national reputation as a sought-after destination and winter tourism began to flourish. And internationally, threats of war loomed to change history. 

Amid this intriguing backdrop, a pair of brothers from Austria moved to Phoenix. Gust and Adam Goettl had a vision to establish a company that could make the intense desert heat a livable environment. The pair would establish Goettl Air Conditioning on Feb. 14, 1939 and revolutionize cooled air technology paving the way for a population boom in the emerging Southwest.

As demand grew for their product, the Goettl brothers would pioneer sheet metal manufacturing and hone the process to a science – at one point the brothers had more than 100 patents on their technology. Soon, however, World War II would change the world’s landscape and the brothers were quick to shift their manufacturing operations to support the war and the need for metal-related products.

In fact, Phoenix would begin to establish itself as a military industrial center with three air force fields – Luke, Williams and Falcon Field – training and supporting soldiers from around the U.S. These facilities would join the Desert Training Center created by General George S. Patton, which would bring thousands of military men and women to the desert to train and support war efforts.

The Phoenix Rises

While all of this was occurring, air conditioning made the environment livable. The prevalence of air conditioning in homes and offices, made the state attractive to businesses, tourist, retirees and those seeking refuge from bitter winters in the Midwest and along the East Coast. By the 1950s, the use of cooled air technology would spur a growth boom that continues today. By 1960, Phoenix grew more in a year than it did in from statehood in 1914 to the end of World War II.

Since this series of linked events, the Goettl name has been recognized for excellence in heating and air conditioning installation. A consumer-focused brand, the Goettl name and reputation continued to grow. The term “Goettl” was soon used to epitomize strength, power and longevity as a source of hospitality in the searing and relentless desert heat.

The Goettl brothers would also pioneer marketing of their product. Since most didn’t understand how the technology could work to cool their homes, the brothers would strap air conditioning units on trucks and drive around town blasting cool air on the porches of residents, tempting them with the refreshing, breezy air. Once the wondrous cool air reached the faces of families trying to survive the desert heat, it was a done deal and Goettl would soon be a household name.

“We are truly honored to carry on the well-known legacy of the Goettl brand,” said Ken Goodrich, CEO and owner of Goettl Air Conditioning. “The Goettl brothers invented the industry and created an innovative and well-respected brand. Today, the ‘Goettl workhorse’ is well-known and continues to be cited in awe by industry peers.”

The Iron-Horse Inspires

Goodrich, whose father, J. Duncan Goodrich, was an HVAC expert himself, would join his dad on jobs as a child where he would hold a flashlight to help complete jobs in Las Vegas during hot, dark nights. The experience would lead Goodrich to use the image of his own son, Duncan, in his marketing holding a flashlight illuminating the right way to complete HVAC jobs. It was during these jobs that the younger Goodrich would begin to admire the Goettl brand for its “iron-horse” longevity and integrity in the industry.

Later, when Ken Goodrich established his own HVAC company, Goettl was the only brand willing to extend him credit to nurture his business. Goodrich would continue to build his HVAC businesses, but he would never forget the Goettl brand.

By 2013, the economic recession and a hyper-competitive industry, had taken its toll on Goettl in Arizona. Ownership changes threatened to kill the Goettl brand.

Enter Goodrich, an air conditioning industry executive who has bought and sold several HVAC companies around the U.S. In 2013, he took control of Goettl and immediately installed new management and systems to manage the company. Soon, Goettl Air Conditioning went from hemorrhaging millions of dollars a year to being a profitable, industry pioneer yet again. Soon, Goodrich would start expanding Goettl Air Conditioning throughout the Southwest while resurrecting the brand and ideals that shaped the company.

Class Is In: Goettl University

Later this year, the Goettl name will be elevated to new heights when Goodrich opens a new Las Vegas headquarters, which will include “Goettl University.”

Besides housing 200 employees of Goettl Air Conditioning, the 53,000-square-foot Las Vegas facility will also have the region’s largest state-of-the-art training center: Goettl University. The facility will include a 100-seat customer service center and mock HVAC systems built into the complex for realistic hands-on training and learning.

“This facility and Goettl University will fulfill a life-long dream of mine where HVAC technicians throughout the U.S. will be trained the Goettl way,” said Goodrich, who will continue to transform the industry and maintain the commitment to quality and doing the right thing for consumers. “Our technicians will receive ongoing real-life training and will be taught to be perfectionists – just like my father trained me. Every customer experience, every screw and bolt we install and every detail in the process will be best in class. Perfection will be our guide.”

Goodrich expanded Goettl Air Conditioning to his hometown of Las Vegas in April 2016. Since 2015 alone, Goettl has experienced 500 percent year-over-year growth and continues to grow. Today, Goettl Air Conditioning operates in Phoenix, Tucson, Las Vegas and Southern California. Goodrich plans on continuing to expand nationally. “Our plan is simple: grow the Goettl Air Conditioning brand and continue the iconic legacy and founding principals that made the company the most trusted and leader in the industry.”

 

 

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Ken Goodrich, CEO of Goettl Air Conditioning

Monday, December 11th, 2017

Originally published: 12.01.17 by HVACR Business Staff

Ken Goodrich, CEO of Goettl Air Conditioning

We sat down with Ken Goodrich, owner and CEO of Goettl Air Conditioning. Recently, Goettl made a $10 million investment on a mixed-use building that will become its headquarters and state-of-the-art technician training center. Goodrich discussed growing up in the industry, the art of acquiring companies and the need to give back to the community.

1. How did you get started in this industry?

I was recruited by my father, at the age of 10, to hold the flashlight for him while he worked on air conditioners. By the time I was old enough to drive, I was proficient as an air conditioning technician and ran service calls.

2. Is this what you always wanted to do?

No. I grew up in Las Vegas and it can be miserably hot on those roofs. I decided that wasn’t the way I wanted to make a living, so I went to college and got a degree in finance. When I interviewed for finance jobs, I’d get offers that were half of what I was making in HVACR. I couldn’t wrap my head around making half the pay, so I just decided to start my own business and go with what I knew.

3. So, you actually started your own company?

About the time I decided to return to HVAC, my dad fell ill and passed away. I purchased the business from my mother, it was called Racee Air Conditioning. I went to work on building an enterprise rather than a family business.

4. How did that business evolve?

Over the next 10 years, I had my struggles learning how to run a business and understanding how to implement business systems and processes, as well as creating management teams and leading people. Eventually, I built a fairly successful company, which attracted an HVACR industry consolidator in 1997.

5. What did you do next?

I sold the company and worked for them for a couple of years. Being a part of a larger company exposed me to operating processes, acquisition strategies and new perspectives on how bigger business is done. I was intrigued to see if I could take that knowledge and apply it to another company.

6. So, you started another company?

In 2001, armed with my new-found perspective, I started putting some businesses together in Las Vegas and Phoenix, and we grew sizeable in those markets. We had five locations and ended up selling them to the same buyer as last time, in early 2008. I became the division vice-president, then the president of the Western Division for several years, when the opportunity presented itself to purchase Goettl Air Conditioning. It was something I could not pass up, as Goettl has been a part of my career since I started.

7. What intrigued you about acquiring Goettl?

Goettl was the brand of the first air conditioner I shined the flashlight on for my dad when I was 10-years-old. Goettls were designed to operate in the high ambient temperatures of the Sonoran and Mohave Deserts. So, when I was growing up and learning the business, my dad installed Goettls.

8. How many businesses have you acquired?

In my career I’ve acquired 60 or more businesses. In my latest venture, I have acquired four, one in California, and three in Las Vegas. We currently have branches in Las Vegas, Phoenix, Tucson and Corona, Calif.

9. Are there more plans to grow?

Yes. We’re aiming to significantly increase our footprint throughout California. Our next move is toward Sacramento, and then going further into Los Angeles. We’re in what they call the Inland Empire, Riverside County area, which is hot weather. But, we want to expand that office to service further towards the coast and the L.A. county border.

10. How do you ensure you’re not too big?

I’m the guy who says, “Okay. We can go now” or “We need to slow down a little bit”, and it’s all based on performance metrics. We count 22 things every single day. We talk about the cause and the effect of why those numbers are right or wrong, and what to do about it. If we’re not routinely hitting those metrics, we slow down and regain our focus.

11. What’s the key to acquiring a company?

The number one thing you have to start with is leadership — leadership inside the branch or the business. Usually, when I find struggling companies, it’s because they’re struggling with management.

12. How do you fix that?

We establish a culture of achievement, customer service, accountability and teamwork. We create that culture, and then we accelerate the performance of the business. If I had to break it down to one thing, its leadership.

13. Once you install leadership, what’s next?

You have to find the talent. This is one of the key reasons for the new Goettl University, because we’re not only going to train our technicians and installers, we’re going to train our next management teams. Leadership skills and management skills will be part of our curriculum.

14. How are you setting up that curriculum?

We’ve recruited two industry trainers and they’re currently preparing the curriculum for all the key, basic understandings of the trade, and repairing and installing air conditioning systems. We’ve also taken that to the next level whereby we’re really close to being done McDonaldizing our business.

15. Can you explain that?

We have every repair, every type of installation documented — pictures and a training curriculum on each and every one of them, so that we can bring a guy in who has some experience, and then we’re going teach him to build a Big Mac our way, so to speak.

16. Can you tell us about your sponsorship at the College of Southern Nevada?

When the economy was down in 2008, they were looking at programs to cut out, and the HVACR school was one on the chopping block. I really respect the head of the program, Dennis Soukop. He’s put out some great people and done so much for the industry, I couldn’t let the program fail. I created a $250,000 endowment to basically show the college and the governor that the program had meaning and supporters.

17. What else has Goettl done to help the school?

We’ve also done an endowment for $100,000 to help veterans who graduate from the program. It gives them their first set of tools of the trade. There are two other scholarships: one is the Son of a Gun Scholarship which you’re eligible to receive if you’re the son of a contractor and want to learn the trade.

18. Why is it so important to give back like that?

It’s incumbent upon all business owners to give back to the communities in which they earn their livings. It’s also an effective way to rally your team around things other than the business to create a good work environment. If we rally the team around giving back to the community, helping the veterans or helping the homeless, it builds a stronger team.

19. How important is a company culture?

It’s everything. Culture is one of the key elements to a good turnaround. It’s the leadership and the culture.

20. How do you ensure you’re getting the quality you expect from your team?

I clearly define who we are and communicate that to the team. I define our vision and our mission, and we establish best practices to achieve these things. We also develop a culture of accountability to ensure we deliver an outstanding customer experience each time we are in a home and we motivate our team to achieve our goals.

Continue Reading

Ken Goodrich, CEO of Goettl Air Conditioning

Friday, December 8th, 2017

Originally published: 12.01.17 by HVACR Business Staff

Ken Goodrich, CEO of Goettl Air Conditioning

We sat down with Ken Goodrich, owner and CEO of Goettl Air Conditioning. Recently, Goettl made a $10 million investment on a mixed-use building that will become its headquarters and state-of-the-art technician training center. Goodrich discussed growing up in the industry, the art of acquiring companies and the need to give back to the community.

1. How did you get started in this industry?

I was recruited by my father, at the age of 10, to hold the flashlight for him while he worked on air conditioners. By the time I was old enough to drive, I was proficient as an air conditioning technician and ran service calls.

2. Is this what you always wanted to do?

No. I grew up in Las Vegas and it can be miserably hot on those roofs. I decided that wasn’t the way I wanted to make a living, so I went to college and got a degree in finance. When I interviewed for finance jobs, I’d get offers that were half of what I was making in HVACR. I couldn’t wrap my head around making half the pay, so I just decided to start my own business and go with what I knew.

3. So, you actually started your own company?

About the time I decided to return to HVAC, my dad fell ill and passed away. I purchased the business from my mother, it was called Racee Air Conditioning. I went to work on building an enterprise rather than a family business.

4. How did that business evolve?

Over the next 10 years, I had my struggles learning how to run a business and understanding how to implement business systems and processes, as well as creating management teams and leading people. Eventually, I built a fairly successful company, which attracted an HVACR industry consolidator in 1997.

5. What did you do next?

I sold the company and worked for them for a couple of years. Being a part of a larger company exposed me to operating processes, acquisition strategies and new perspectives on how bigger business is done. I was intrigued to see if I could take that knowledge and apply it to another company.

6. So, you started another company?

In 2001, armed with my new-found perspective, I started putting some businesses together in Las Vegas and Phoenix, and we grew sizeable in those markets. We had five locations and ended up selling them to the same buyer as last time, in early 2008. I became the division vice-president, then the president of the Western Division for several years, when the opportunity presented itself to purchase Goettl Air Conditioning. It was something I could not pass up, as Goettl has been a part of my career since I started.

7. What intrigued you about acquiring Goettl?

Goettl was the brand of the first air conditioner I shined the flashlight on for my dad when I was 10-years-old. Goettls were designed to operate in the high ambient temperatures of the Sonoran and Mohave Deserts. So, when I was growing up and learning the business, my dad installed Goettls.

8. How many businesses have you acquired?

In my career I’ve acquired 60 or more businesses. In my latest venture, I have acquired four, one in California, and three in Las Vegas. We currently have branches in Las Vegas, Phoenix, Tucson and Corona, Calif.

9. Are there more plans to grow?

Yes. We’re aiming to significantly increase our footprint throughout California. Our next move is toward Sacramento, and then going further into Los Angeles. We’re in what they call the Inland Empire, Riverside County area, which is hot weather. But, we want to expand that office to service further towards the coast and the L.A. county border.

10. How do you ensure you’re not too big?

I’m the guy who says, “Okay. We can go now” or “We need to slow down a little bit”, and it’s all based on performance metrics. We count 22 things every single day. We talk about the cause and the effect of why those numbers are right or wrong, and what to do about it. If we’re not routinely hitting those metrics, we slow down and regain our focus.

11. What’s the key to acquiring a company?

The number one thing you have to start with is leadership — leadership inside the branch or the business. Usually, when I find struggling companies, it’s because they’re struggling with management.

12. How do you fix that?

We establish a culture of achievement, customer service, accountability and teamwork. We create that culture, and then we accelerate the performance of the business. If I had to break it down to one thing, its leadership.

13. Once you install leadership, what’s next?

You have to find the talent. This is one of the key reasons for the new Goettl University, because we’re not only going to train our technicians and installers, we’re going to train our next management teams. Leadership skills and management skills will be part of our curriculum.

14. How are you setting up that curriculum?

We’ve recruited two industry trainers and they’re currently preparing the curriculum for all the key, basic understandings of the trade, and repairing and installing air conditioning systems. We’ve also taken that to the next level whereby we’re really close to being done McDonaldizing our business.

15. Can you explain that?

We have every repair, every type of installation documented — pictures and a training curriculum on each and every one of them, so that we can bring a guy in who has some experience, and then we’re going teach him to build a Big Mac our way, so to speak.

16. Can you tell us about your sponsorship at the College of Southern Nevada?

When the economy was down in 2008, they were looking at programs to cut out, and the HVACR school was one on the chopping block. I really respect the head of the program, Dennis Soukop. He’s put out some great people and done so much for the industry, I couldn’t let the program fail. I created a $250,000 endowment to basically show the college and the governor that the program had meaning and supporters.

17. What else has Goettl done to help the school?

We’ve also done an endowment for $100,000 to help veterans who graduate from the program. It gives them their first set of tools of the trade. There are two other scholarships: one is the Son of a Gun Scholarship which you’re eligible to receive if you’re the son of a contractor and want to learn the trade.

18. Why is it so important to give back like that?

It’s incumbent upon all business owners to give back to the communities in which they earn their livings. It’s also an effective way to rally your team around things other than the business to create a good work environment. If we rally the team around giving back to the community, helping the veterans or helping the homeless, it builds a stronger team.

19. How important is a company culture?

It’s everything. Culture is one of the key elements to a good turnaround. It’s the leadership and the culture.

20. How do you ensure you’re getting the quality you expect from your team?

I clearly define who we are and communicate that to the team. I define our vision and our mission, and we establish best practices to achieve these things. We also develop a culture of accountability to ensure we deliver an outstanding customer experience each time we are in a home and we motivate our team to achieve our goals.

Continue Reading

Why You Need Prompt Air Conditioning Repairs

Monday, November 20th, 2017

AC-technicianWhen your heater is not functioning exactly as it should, you may give it a little more time than you really should, since we don’t battle winter storms and subfreezing temperatures here the way that they do in other areas of the country. The truth is, however, that any problems with any HVAC systems should be dealt with as soon as possible. Because of how extreme the heat of our summer season can be, you’ll definitely want to get your AC right back on track when something goes wrong.

Remember, when it comes to your air conditioner there is really no such thing as a problem “minor” enough to ignore. You’ll be suffering a number of drawbacks when you ignore the signs that you need air conditioning repairs in Mesa, AZ. Don’t tempt fate just because your air conditioner has not broken down yet. Instead, dial our number the moment that you suspect trouble is brewing. It’s always in your best interest.

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AC Problems: Faulty Capacitors

Monday, November 6th, 2017

ac-tech-workingWouldn’t it be great, particularly in as hot a climate as ours, to know that no problems would never befall your air conditioning system? As those of us living here in the real world know, of course, this goal is tragically impossible. An air conditioner is a mechanical system with many moving parts and electrical components. Occasional operational problems are a certainty,  not a possibility. Eventually, you are going to require professional air conditioning repair in Chandler, AZ. Contact us when you do.

As we mentioned above, there are a lot of different moving parts and components in any air conditioning system. Any problem with any one of these components is all that it takes to cause serious operational issues with your AC. Left unresolved, such problems could wind up doing real damage to the system. One problem that you may encounter is a failing capacitor. In today’s post,  we’ll take a peek behind the curtain to discuss what capacitors do, and how a failing capacitor can affect your system.

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AC Repair Warning Signs: Strange Sounds

Monday, October 23rd, 2017

service-timeWhen it comes to living comfortably in our area, your air conditioning system is a major player. With weather as hot as ours is for much of the year, your air conditioner is going to be putting in a lot of working hours. That is exactly why it is so important that you take every precaution possible to keep your system functioning properly and reliably. This includes taking care of any problems with your air conditioner as soon as you have any reason to believe that there is a problem to begin with.

While a malfunctioning air conditioner is always bad news, the good news is that there are generally some warning signs that your system is struggling. Among the most common of these red flags are strange operating sounds. If your air conditioner doesn’t sound the way it usually does all of a sudden, don’t be fooled into thinking that it’s no big deal. Dial our number to have the problem resolved with professional AC repair in Mesa, AZ.

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What You Can Do to Prevent AC Problems

Monday, October 9th, 2017

AC-technician-manifoldWhen you run your air conditioner as hard as we have to in this part of the country, you have to expect that you are going to run into trouble with that system at some point. There are a lot of different components in your air conditioner, and trouble with any one of them will spell trouble for the system at large. Today, we are going to share some tips with you that will help you to keep the occurrence of air conditioning problems to a bare minimum.

Now, it is important to reiterate that no amount of care, no preventative measures, will make your air conditioner 100% reliable. At some point, you’ll still find yourself in need of professional air conditioning repair in Chandler, AZ. When you do, we strongly recommend that you schedule any necessary repair services as soon as possible. That will help to limit the extent of any damages to your system. And now, here’s what you can do to keep the need for repairs at bay.

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AC Repair Warning Signs: Hot Spots

Monday, September 25th, 2017

comfortable-womanWhen you live in a climate as hot as ours, any problems with your air conditioning are cause for concern. The last thing that you want to do is to let problems get to a point where your system breaks down entirely. There are a lot of warning signs that your air conditioner may be in trouble, and one of the most obvious of these warnings are hot spots throughout the house. When properly sized and installed, your air conditioner should be capable of cooling your home effectively and evenly throughout.

Now, not every instance of hot spots in your home is going to be the result of air conditioning problems. Some are, though, and having the problem diagnosed professionally is a must if you want to resolve it before further issues develop. Leave your air conditioning repairs in Phoenix, AZ to the pros on our team, and know that your system will get the attention that it needs to succeed throughout the hottest time of the year. 

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AC FAQ: What’s Up with These Hot Spots?

Monday, September 11th, 2017

AC-techniciansFor those of us that have made Arizona our home, high temperatures are a part of daily life. Just because we choose to live in this climate, of course, does not mean that we are immune to the discomfort that the heat can cause. Even those of us that can appreciate the heat of summer the most need to be able to keep cool and healthy. That is why running into trouble with our air conditioning systems is so alarming in this area.

Remember, an air conditioner does not — and really should not — need to break down entirely before the homeowner takes the initiative to schedule service. Typically, there are several warning factors that can warn of trouble brewing with an air conditioner. Sometimes, though, such symptoms may not be a result of a malfunctioning air conditioner itself. Following are some reasons why you may encounter hot spots in your home, and what that may mean for your air conditioner in Chandler, AZ.

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